These days, everyone is getting into the SEO game. Every company wants to be featured on the first page of Google. Real estate agents want to get high-potential leads without spending a penny on marketing. Bloggers want traffic and readers.
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And investment firms/stockbrokers wanted to see their share prices go up without spending any money on advertising campaigns (you know who you are). Other than local business owners and entrepreneurs, your competition isn’t going anywhere anytime soon. It will remain a constant threat.
So, what’s stopping you from making them disappear? The most likely reason might be hiring an unprofessional SEO team working for you, or you lack somewhere in the SEO process. Don’t worry. Keep reading the blog post, and let your real estate SEO produce fruitful results.
What is Local SEO for Real Estate?
Local SEO is an optimization process to appear your business in local searches. When someone looks for a property or a real estate agent in a certain area, local search results will show the top businesses in or near that location. You can boost your chances of ranking in these search results by optimizing your website and online profiles for local search.
Is SEO Good for Realtors?
Local SEO is important for realtors because it helps potential clients find your business when they search for real estate services in their area. You’re missing out on potential leads and clients if you’re not showing up in local search results. Local SEO can also help you stand out from other real estate agents in your area and establish yourself as a local expert.
Optimizing Google My Business Profile
Google My Business (GMB) is a free tool that helps businesses manage their online presence on Google. You must optimize your Google My Business profile if you want more people to see you in local searches. It will allow you to catch more potential leads for your real estate business.
The following are easy steps you need to follow to better optimize your Google My Business profile.
Claim and Verify Your Profile
The first step in the optimization of GMB profile is to claim and verify your company. You can do this by making a Google account, logging into one you already have, and claiming your business by following Google’s instructions. Once you claim your company, you’ll need to confirm your ownership by phone or mail.
Complete Your Profile
Ensure that your GMB profile is accurate and complete. It involves inserting your company’s name, business hours, address, website URL, phone number, and list of services. Also, add images of your company’s logo, storefront, and interior.
Encourage Reviews
Encourage your clients to post reviews on your Google My Business profile. Good reviews can increase your business’s exposure in local search results and inspire confidence in potential customers. You can boost reviews by delivering exceptional service and following up with customers after transactions.
Use Relevant Keywords
Add relevant keywords to your GMB profile description and posts. It will improve your visibility in local search results for those targeted keywords. So, make sure you choose the relevant and right keywords according to your business and location.
Post Regularly
Regular posting is the most important way to optimize your Google My Business (GMB) profile. Post content about real estate news, new real estate trends, new properties, clients’ testimonials, etc. It will keep your GMB profile fresh and up-to-date and boost your appearance in local search results as well.
Free Audit For Your Real Estate Business
How Real Estate SEO Helps with Lead Generation
Real estate SEO is a highly effective way to generate leads that have more chances to make business. Following enlisted are some ways in which real estate SEO will help you with real estate lead generation:
- Increased online visibility
- Targeted traffic
- Credibility and trust
- Improved user experience
- Local search
As the leads are organically obtained through SEO, therefore there are high chances of conversions.
Steps for Real Estate Local SEO
If you are a real estate business looking to improve your local SEO, here are some steps you can take:
Claim and Optimize Your Google My Business (GMB) Listing
Google My Business is a free tool that helps businesses manage their online presence on Google. This platform will manage your business information on Google, including your company’s name, address, phone number, and business hours.
Claiming and improving your GMB listing is crucial for local SEO since it enables your business to appear on Google Maps and in local search results.
Use Local Keywords in Your Website Content
Use local keywords in your content- it will help search engines understand the target area you serve. These local keywords will also improve your visibility in the local search results. So, don’t miss out on these keywords:
- Real estate agent in [city]
- Top realtor in [city]
- Apartments for sale in [this area]
- Homes for sale in [this area]
Build Local Citations
Citations are online references of your company’s name, location, and phone number (NAP). Creating local listing on credible websites, such as Yelp, Zillow, and Realtor.com, will assist in boosting your local search ranks.
Generate Online Reviews
Reviews play an important part in search engine optimization as it establishes business credibility among customers. Also, Google and other search engines prefer content and improve their ranking if it has a handsome amount of positive reviews from customers. So, encourage your happy customers to leave reviews on Google, Yelp, and other sites.
Use Schema Markup
Schema markup is a type of code that makes it easier for search engines to figure out what your website is about. If you use schema markup on your website, you may have a better chance of showing up in Google’s Local Pack, which is at the top of local search results.
Develop Local Content
In the real estate niche, local content holds significant importance on the internet. Publish area guides, real estate trends, local event calendars, and community profiles. This type of content will help people trust your services, attract local visitors to your site and boost your local search rankings.
Optimize Your Website for Mobile Devices
You will be surprised to hear that mobile users are more number than desktop users. So, don’t forget to make your websites mobile friendly. Making mobile-friendly sites means using responsive design, optimizing images and videos, improving the loading speed, etc.
Popular Tools for SEO
There are many online tools you can use to get help for SEO (Search Engine Optimization). However, following are some top tools marketers use.
- Google Analytics (Free)
- Google Search Console (Free)
- Ahrefs (Paid)
- SEMrush (Paid)
- Yoast SEO (Paid)
- Google Keyword Planner (Paid)
Choosing the Right Partner for Real Estate SEO: Why We’re the Top Choice for Many Real Estate Companies
We understand the competitive market of real estate and know the challenges and opportunities real estate faces. It is the top reason companies prefer us for real estate SEO.
For starters, we have a proven track record of success. Our team of SEO experts has years of expertise working with real estate businesses like yours. We have assisted countless real estate companies in the U.S., U.K, Pakistan, and Gulf countries in getting higher search rankings, website traffic, and lead generation.
Above all, we believe in transparency and accountability. We work closely with our clients to track their success and make adjustments as necessary to guarantee that they are obtaining the highest ROI possible.
So, if you’re looking for a real estate SEO services that you can trust to deliver real results, contact us.