You know that websites are the face of a business in today’s digital world. When people hear about any business, the first thing people does is go online and check its website. So, it will not be wrong to say that websites are the first point of contact for 21st-century customers and make a solid impact on the user experience and brand image.
The digital landscape, especially after COVID-19, is rapidly changing. The online competition is unprecedented. It has become compulsory for businesses to keep their websites always up to the mark, visually attractive, and fully competitive. You will surely not disagree that website redesigning is not an as easy process and needs meticulous planning and execution.
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Let’s start with two questions that we think are necessary to discuss. The first is what you should redesign your website, and the second is how often you should redesign your website.
Once you get an idea of these two questions, you will be in a better position to understand five crucial steps that you must know before starting a website redesign process.
Why Should You Redesign a Website?
You know that competition in our digital age is getting tougher every day, so you must redesign your website with time. Today, more people use their smartphones than desktop computers to connect to the internet. When your website is mobile-friendly, people can use it on any device and have a smooth browsing experience.
Also, sites that are made for mobile devices have smaller screens, less bandwidth, and touch interfaces. Because of this, they are easy to navigate, load faster, and make it easy for mobile users to use.
Customers get angry when a website takes a long time to load. So, if a business wants to keep its potential customers and beat the competition, it needs to make sure its website is always up-to-date and works smoothly on both desktop and mobile devices.
How Often Should You Redesign Your Website?
The 21st century is the century of tech-savvy people. They often write a query on the internet about how often they should update their sites. Well, web redesigning depends on a number of factors. Some of these are the industry you work in, your business goals, and the technological changes in the digital world.
According to expert website designers, a site should be redesigned every two to three years. This process will make sure that your website is always updated with the modern technology and give your users a great time while they browse.
But there may be some times when you need to make more frequent changes to your website. For example, if your website doesn’t work well on mobile devices, has a high “bounce rate,” or if your competitors’ websites change a lot, you must make your site mobile-friendly more often to stay ahead.
Five Crucial Steps in the Website Redesign Process
Website redesign is a complex process, but the following five steps must be understood before you start.
Define Your Goals and Objectives
The first and foremost step is defining your goals and objectives before you start a redesign project. It will help you make a clear plan for the redesign and figure out what you need to do to go ahead.
Redesigning a website is performed to improve the user experience, increase traffic, get more leads, and improve the brand’s image. When setting your goals, you should also think about the people you want to reach and what they need.
Analyze Your Current Website
Once you know what your goals and objectives are, the next step is to analyze your existing website. It will help you figure out the positive and negative points of your website and what you need to change.
There are different things you should consider when changing your website design. It includes your website’s content, functionality, website design, and user experience. Moreover, you must also look at the bounce rate, site traffic, and user behavior using credible tools like Google Analytics.
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Plan Your Content Strategy
Implement a well-thought-out content strategy for a successful website redesign process. To achieve your goals and objectives, you must first identify what information is most important to convey to your target audience. When developing your content strategy, don’t forget to consider the SEO aspects.
Create a Wireframe and Design
Once you finalize your content strategy, the next step is to create a wireframe and design for your new site. Wireframing is an all-inclusive process of making a basic layout of your website that shows the fundamentals of your design and its functionality.
Before moving on to the design process, it will help you imagine the design of a new website and make any necessary adjustments. After completing the wireframe, start working on the new design of your website. Remember that your layout should be aesthetically pleasing, easy to navigate, and consistent with the brand’s mission and vision.
Test and Launch
The last step in the website redesigning process is to test and launch the new website design. Always test the website carefully to make sure that it works well and there are no problems anymore.
This means testing how the website works, how easy it is to use, and how well it works with different devices and browsers. When you’re done with testing, you are ready to launch your new website.
Get the Best Website Design Services for All Your Digital Needs
If you want the best and most reliable website design services, you don’t have to look any further!
We take more time to learn about your brand, your goals, and the people you want to reach. Our professional website designers use their years of experience and skills to make custom websites that look not only great but also drive handsome results.