What is the mascot? A mascot is any individual, animal, or commodity which is acquired by a group as a representative, especially for their fortunate. Can you guess which app has a ghost as its icon? Pinterest, LinkedIn, Snapchat, and Instagram. Yes, you guess it right. Snapchat has a ghost as its icon, which is its mascot as well.
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Snapchat is an application where its user can share photos, videos, and messages with their peers and family. Snapchat was cofounded by three former students of Stanford University, Evan Spiegel, Bobby Murphy, and Reggie Brown. Initially, it was named Picaboo in 2011. Later on, in 2012, it was renamed Snapchat.
Snapchat Ghost Icon
Snapchat ghost icon as a logo was a “think out of the box” idea. The Snapchat logo is called “Ghostface Chillah,” inspired by Wu-Tang’s Ghostface Killah.
The yellow color of Snapchat has a connection with the purpose of the application, as the yellow color represents a sense of happiness, joy, and friendship. The Snapchat logo is also called the “yellow ghost logo.” This ghost icon represents the Snapchat phantom policy of disappearing messages and the ten-second ghost snap-sending feature.
Before 2012, the ghost in the logo had a face, but later on, only the silhouette of the ghost was kept. They specify in a blog that the silhouette of the ghost without any face looks more scary and specific.
Demographics of Snapchat Users
Like other famous social media apps, Facebook, Instagram, Twitter, and Snapchat are also very popular, especially in GenZ. It has more than 1 billion users, and a majority of Snapchat users are youth.
According to a Survey, females use Snapchat more than males. Research in January 2021 revealed that the first major age group of users is 18-24, the second major age group is 25- 34 years, and the third major age group is 13-17.
Based on Snapchat policy minimum age is 13 years to use Snapchat. It is easy for children to enter fake birth dates as Snapchat does not have resources to verify their age.
Ghost Mascot as a Marketing Tool
The Snapchat mascot of a ghost is itself a marketing tool for them. As Snapchat is the only social media app that has a ghost as a mascot, this factor provides Snapchat with a unique edge to application success.
This ghost as a mascot attracts users to have fun using this application. Ghost in an application, user experience fun while communicating as they can hide their identity. This leaves an enduring effect on the user.
Snap Streaks and Ghost Mascot
A prominent feature of Snapchat is snap streaks – sharing at least one snap by users to maintain a streak and get different emojis and figure that you and your friend snapped for a certain number of days.
This growing number of snap streaks gives the user a sense of achievement and encourages a user to have this app on their mobiles. Just like the ghost disappears streak can be lost if users do not exchange snaps in a certain period.
Snapchat ghost mascot illustrates short-lived content, while snap streak relies on daily interaction, reflecting its transient nature. This Ghost mascot assists in reminding the commitment to keep a streak going on. This unique feature of promoting social attachment, active user engagement, and maintaining streak, strengthens platform identification.
Conclusion
Snapchat is a frequently used social media app. Ghost mascot and other features offered to users, like sharing photos, videos, and text messages, connecting with family and friends, and maintaining streaks, give Snapchat a unique and outstanding edge to engage a larger audience.