Top 4 Social Media Marketing Trends for 2022
Social media is the only industry that morphs more quickly than Ben 10, and it is so difficult to apprehend its overall landscape. We understand that you’re thinking about what’s trending and what’s not and how to put on Social Media Marketing (SMM) trends for 2022 into your strategy. You don’t need to worry because you’re obviously not alone. Every digital marketer is in pursuit of this beacon.
A change always brings opportunity with itself. Thus, a continuous evolution of social media trends offers new ways for digital marketers to craft more creative social media marketing strategies. Here, we have discussed the top 4 social media marketing trends in 2022. It will help savvy social media marketing agencies fuel their clients’ SMM strategies and make their brands stand out in the digital ecosystem. Let’s learn about those 2022 trends without further ado!
Social Media Marketing Trends
- TikTok will be the no. 1 social network for marketing purposes.
- Social E-commerce businesses will expand a lot.
- Paid Advertising will become a necessity for marketing.
- Influencer marketing will become more popular.
TikTok Will Be the No. 1 Social Network for Marketing Purposes
It is a fact that Instagram has had no.1 spot in the hearts of social media marketers for many years. It got popularity at a great pace and gave a higher Return on Investment (ROI). But time is changing, and TikTok will be the no. 1 social network from onwards.
TikTok exceeded the 1-bn user mark in the month of September 2021. It has made it fall among the world’s top 7 social networking sites. If we minus the messaging sites, TikTok is the 4th most dominating social media network after Instagram. According to official stats, a 45% boom has been seen in less than a year. But Instagram has not got such a massive increase in comparison to TikTok. Therefore, the SMM Agencies predict that TikTok will be the no. 1 social network for marketing purposes in 2022.
Social E-Commerce Businesses Will Expand a Lot
After COVID-19, almost every business has been selling its products directly from social media platforms like Instagram, Facebook, etc. In 2022, selling products or services through social media will be the norm. In order to enhance digital branding, every brand has started getting the services of social media marketing agencies. Companies always look for the best social media marketing agency that is a master of creating frictionless shopping experiences on social media and switching the users on the website. We recommend you do careful research and acquire the SMM services of an agency that is adept at social media marketing management.
Paid Advertising Will Become a Necessity for Marketing
The modern survey of social media trends claims that plus 40% answered that there is a sharp decline in organic reach. Businesses need to spend more capital on paid advertising for lucrative results. Moreover, the survey says there is a dire need for paid advertising on Facebook because organic reach on Facebook is only 5%.
Influencer Marketing Will Become More Popular Marketing
The trend of influencer marketing is not a new phenomenon, but it will become more popular in the future. Today, influencers dominate social media and get excessive amounts for product branding. There is a direct link between the rise of influencers and the boom in marketing expenditures as well. Investing in influencer marketing is one of the cheaper ways to promote brands and get beneficial results. There are many niche-specific influencers as well who have a good number of followers in a specific niche. So, these influencers can help a lot in digital branding rather than just generating potential leads only.
Stradigi- The Top Social Media Marketing Agency in Lahore
Stradigi is a team of top talent- content makers, marketers, developers, and strategists- who are experts in their respective fields. Our team always looks like a hawk on the latest social media marketing trends. We keep striving to “WOW” our clients with our cutting-edge social media marketing strategies. Since day one, Stradigi has always adhered to the proposition of user-friendly and technological practices; that’s why brands trust us.
We’re confident as we surround ourselves brightest minds and the best talent in the industry. We create sustainable growth, a true-blue customer base, and a durable engagement that boosts sales. Stradigi looks forward to learning how we can collaborate to bring service to life, regardless of the size and type of your business.