Best Social Media Marketing Agency in Lahore
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Social Media Marketing Agency
After supper with my family recently, my father asked, “What does your social media marketing agency do?” For a moment, their statements made me laugh out loud. Later, I realized that since my father doesn’t know about my profession, my potential clients probably don’t either.
Everything revolves around content in the world of social media marketing (SMM). It produces different types of content, organizes, schedules, and publishes it to teach people about a particular product or service, ultimately building a handsome business later. It is a social media marketing agency specializing in social media marketing and helps clients explore new customers for their business.
Now, social media is more than simply a place to upload images of yourself. Increasing sales using social media has become standard practice for the majority of companies. They believe social media to be the most promising market. According to the research, more than 4 billion individuals worldwide use social media, and 98% of them are between 16 and 64. As a result, social media is the sole medium that attracts users from all walks of life.
Which job would be more exciting than using our favorite social media platforms to build your brands, connect with clients, and do business? We’ll go into details about our social media marketing services in Lahore, benefits for companies, and the most common types of ads that are used to boost businesses. How does the Social Media Marketing agency or SMM ad Agency work, and what are the different social media platforms they employ to advertise and acquire the desired business results.
Benefits of Social Media Marketing in Pakistan
Social media marketing is a part of digital marketing in which SMM agencies use paid ad campaigns to reach the target people on different social media platforms. The goal is to promote brand awareness and increase online sales through the platforms people frequently use. You can see how attractive social media advertising is in the following facts.
• 26% of users buy products or services when they click on ads
• More than 7 million businesses advertise on Facebook
• According to a survey, brands will double their social media advertising budgets by 2023
There arises no question about the popularity of social media marketing, but do you realize how it might help you reach your business goals? Let’s take a quick glance at the top five highlighted advantages.
• A 100% focus on the targeted audience
• Promotes your brand in an unprecedented way
• In-depth analytics produces user-generated content
• Reduces advertising/marketing costs
• Boosts leads, conversion, and sales
Common Types of Social Media Ads
Image Ads
People are more likely to be inclined to visuals instead of simple texts, so social media experts should showcase their products or services in an appealing style. The most important thing is content, so your image ads must be organic and consistent.
Video Ads
Social media advertising relies heavily on video advertising. According to recent trends, people are more likely to view short video advertising than long ones. The reel options that Facebook and Instagram have recently offered have attracted greater attention from viewers.
Story Ads
Facebook, LinkedIn, Instagram, and Twitter provide options for full-screen photo and video ads. Facebook displays photos and videos for 6 and 15 seconds. The story ads remain posted for 24 hours. High traffic usually swipes up from story ads to the main website.
What does Social Media Marketing Agency do?
Building a brand, attracting customers, and increasing sales take significant time and effort. Your social media strategy now requires a shift away from traditional methods and toward more inventive methods of attracting your target audience.
Many advertising agencies in Lahore, Pakistan don’t provide services that deal with organic campaigning and results. However, some top-rated digital agencies in the market deliver results through the mixed use of organic and paid approaches.
Let’s start with the smm services a good social media marketing agency offers its customers. We have briefly explained the services so you can learn how social media marketing agencies work. Social media marketing agencies analyze different social media marketing strategies to better target, engage, and convert clients’ audiences. In light of these strategies, we’ve organized them into the following heads, which serve as the foundation of any digital marketing agency core competencies.
Facebook Ads
With over 2.74 billion monthly active users, Facebook has become a go-to location for businesses looking to advertise and make money. To make the most of Facebook, you must have a strong-cum-creative Facebook Ads Strategy. As Facebook continues to grow its user base, social media advertising agencies have an opportunity to expand their digital footprint and improve their client revenue.
- More than 90mn companies are already on Facebook
- Around 1.87bn use Facebook once a day
- 17% of 1.87bn access Facebook for buying purposes
- Approx.45% of internet users open Facebook to learn more about the product they want to purchase
Instagram Ads
- There are plus 1-bn monthly active users on Instagram
- 90% of people who use Instagram follow at least one brand
- About 59% of the total users visit Instagram daily and browse content for 7hrs/week
- Plus, 130 million users access Instagram for shopping content
LinkedIn Advertising
You’re getting high leads and conversions from your Facebook and Instagram ads. That is a great accomplishment, but don’t forget to consider LinkedIn advertising if you’re running a business-to-business (B2B). LinkedIn is an excellent source of new business leads because every serious employee and employer is available to connect for business here.
- Pinterest has plus 459mn monthly users
- Among Pinterest users, about 50% are women
- 86.2% of Pinterest users also access Instagram
- On Pinterest, people want plus 1 billion videos in a day
Pinterest Marketing
Why have top brands like Apple, Wal-Mart, and Lowe’s jumped into Pinterest marketing in full swing? Why are the stakes of these well-known firms so high from Pinterest? Have you ever given it a second thought? Since Pinterest appears to provide a lot of potential in terms of traffic, you may assume that’s why they began Pinterest marketing. Take a look at these stats; they’ll leave you speechless.
- Pinterest has plus 459mn monthly users
- Among Pinterest users, about 50% are women
- 86.2% of Pinterest users also access Instagram
- On Pinterest, people want plus 1 billion videos in a day
Three Step Planning Process
Educating the Viewers
Above all, it is the responsibility of digital marketing experts to educate their audience about the brand. Digital marketing professionals recommend using an 80-20 formula to achieve spectacular outcomes. So, what does this rule mean, exactly?
It means your 80% content should intend to make your customers’ minds gradually by guiding them about the benefits of using the product or service. And 20% of the content should be geared toward generating revenue.
Try to include as much educational content as possible since this will help to build customer loyalty and reflect your commitment to providing high-quality service. People tend to hire social media marketing agencies because they have the brightest minds in their task force, having top-notch industry-related experience.
Social Media Account Management
In order to effectively maintain a social media account, you must focus on both publishing new content and engaging your audience.
Publishing content creation includes:
• Promotion of content
• Optimization of social media headlines
• Creation of visual content
• Making a schedule for posting
In addition, the engagement flower has the following components:
• Making strategic business partnerships
• Answering messages and deleting spam comments
• Contacting influencers for marketing
Social Media After-Sales Services
Social media after-sales services intend to help customers solve their product/service-related queries. It requires a strong level of communication between service providers and clients. Digital advertising agencies have a separate customer-service team that talks to digital customers on behalf of the company and sort out the after-sales issues of customers as soon as possible.
Why Choose Our Social Media Marketing Agency in Lahore?
Stradigi is a social media marketing agency in Lahore, Pakistan, and has a team of skilled workforce- creative writers, developers, strategists, and marketers- who are adept at their professions. We strive to “WOW” our clients and consumers with our top-notch digital marketing practices. Since day one, Stradigi has been following the proposition of “Consumer-Friendly” strategies, which is why businesses trust our expertise.
We are very confident because we surround ourselves brightest minds and the best people in the industry. Our added value lies in a solid technological background through which we can create sustainable growth, a loyal customer base, and a long-term engagement translating into higher sales. Whether you are a potential customer, a small business partner, or an established business, Stradigi looks forward to discovering how we can collaborate to bring service to life.
Frequently Asked Questions
A social media marketing agency is a marketing company that develops social media marketing strategies for businesses and run campaigns to boost the client’s business ROI.
Social media marketing is the best and most cost-effective way to the brand awareness. if we compare social media marketing with TV ads, mailers ads, and so on… Then social media marketing has the best ROI at the lowest cost.
According to global marketers’ research, there are some social media platforms that have the highest worldwide ROI: Facebook, LinkedIn, Instagram, Tiktok, and YouTube.
it should not surprise you that Facebook is the Top platform in the list of the social media platform for business because Facebook has 2.41 Billion daily active users and it should be used for every business.
