Are you thinking of investing your money or wanting to start a career in online marketing? Because you are in the right place. This blog will educate you all about the different types of ads that exist and their applications.
Table of Contents
SEO
For those who are unaware, SEO stands for Search Engine Optimization, which includes designing your website in such a way that search engines like Google prioritize your content overall others’. To rank on the first page of a search engine a website needs to have simple and easy-to-read language, sufficient description, and relevant keywords.
Benefits of SEO
Since the websites ranking on the first page of Google get the greatest web traffic, the websites implementing SEO tend to earn a greater audience and money. SEO leads also flow in a continuous manner, unlike Google or Facebook ads where you have to keep paying in order to gain an audience. SEO can be considered a sustainable source of leads and income since the best keywords will ensure that you rank at the top for a long time.
The benefits of SEO also produce a higher quality of leads. This is because the people who come across your website on Google, probably searched for it, are looking for the same products that you have to offer and are way far along in the sales funnel than the random audience that would be seeing other kinds of ads.
Unlike all the other marketing systems, you don’t exactly have to pay anything for SEO rankings. You might want to invest in your website development or search engine optimization but that is about it. Not only is SEO helpful but also something that everyone can use to their benefit.
However, SEO is time-consuming when it comes to ranking on a search engine. It typically takes three to six months to start appearing on engines. It also requires a constant flow of high-quality content to maintain your ranking, otherwise, your ranking will change and all that hard work will be undone.
Facebook ads
Facebook ads are the most popular form of marketing in this day and era. It can be used to target a fresh audience or retarget the same specific kind of audience that has already visited and liked your website.
Benefits & Drawbacks of Facebook Ads
Facebook ads are very user-friendly and can be created and set up in no time. It also has an expansive reach to the audience residing on different social media platforms such as Instagram, Facebook, and Messenger. It can also captivate an audience that has various common traits such as demographics, interests, search history, purchase history, etc.
Free Facebook Ads Campaign Estimate
However, Facebook ads use an intrusive ad system. Hence, the people coming across these ads are not essentially looking for the content that your website has to offer; hence it reduces the chances of retaining the web traffic that you temporarily gain. Furthermore, Facebook has strict policies against discrimination, misinformation, misrepresentation, deception, etc. leading to Facebook jail. This raises the risk of such a marketing process, unlike the risk-free process of SEO.
Google Ads
Benefits and Drawbacks of Google Ads: Unlike SEO, Google ads are rapid to react. Once a Google ad is put up, it starts showing leads and results almost immediately unlike SEO results, which take time to develop. It is extremely easy to use and can be extremely effective in getting your work to the search engine results pages (SERPs). The ads will appear as sponsored ad links at the top of your organic search results. This not only increases the accessibility but also makes sure that you are viewing the market of your keywords even when you are just looking for some information.
Google ads have a very detailed form of ad designing. It provides the user with various testing and optimization options. You can experiment with ad copy, landing pages, bids to see what suits you best in your pursuit to set up the best business. Furthermore, unlike the great costs of Facebook ads, Google provides you with a flexible budget. You can pick the budget range according to your affordability and pay it per day, per month or per click.
However, the land of Google ads is not that simple. To land good leads, you need brilliant landing pages or else you will hardly see any results. Google ads also charge you per click. If a click did not convert to a purchase you would still have to pay for it. Another drawback is that no budget would get you no leads because your ads would need investment initially to reap results.
Which Is Better?
All the systems have their pros and cons and it is up to you to decide upon one that suits your requirements best. If we were to do a cost benefit analysis, SEO does take a lead because it provides long-term effective results without a lot of investment. The world of marketing is complex to understand but to succeed you would have to start somewhere. Which system would you proceed with?