In today’s digital world, making a mobile-friendly website is not a luxury but the need of the hour. With more than 58% of web traffic coming from mobile, it’s important that your website is properly optimized and user-friendly for mobile viewing. If you really want to compete with your business rivals, then a robust website redesign strategy is essential to make your website mobile friendly.
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In this article, we have discussed some important tips on how to make your website mobile-friendly with a website redesign strategy. Before we dive into the main topic of discussion, let’s shed light on why and how often you should redesign your website. It will help you understand the website redesigning process more quickly.
How Often Should You Redesign Your Website?
The most often asked question on the internet is how frequently we should redesign a website. Various factors determine the frequency with which you should redesign your business website. These considerations include your industry, the purpose of website creation, and technological changes in the digital world.
Website experts generally advocate rebuilding a website every 2-3 years. This method ensures that your website is always up to date with the latest technologies. Also, your users enjoy a pleasant surfing experience.
But, there may be instances when you need to update your website more frequently. For example, if your website does not perform well on mobile devices, has a high “bounce rate,” or your competitors frequently alter their website, you must make it mobile-friendly more regularly to keep ahead.
Why Redesign a Website for Mobile Use?
You know that competition in today’s digital age is increasing daily, so redesigning a website for mobile use is necessary. More people today access the internet using their smartphones than their desktop devices. When you have a mobile-friendly website, your users will enjoy a seamless browsing experience, no matter what device they have.
Moreover, mobile-optimized sites have smaller screens with limited bandwidth and touch interfaces. Because of this, they load faster, easily navigate, and provide mobile users with a user-friendly experience.
Customers get frustrated when the loading speed of a website is slow. So, businesses must focus on mobile-friendly websites if they don’t want to lose their potential customers and win the competition.
Website Refresh vs Website Redesign
Website refresh and website redesign are two different concepts. Website refresh means making changes to the existing design or content of your website to improve its overall performance. But without making significant changes to your website’s basic layout and functioning. The goal is to make the website friendly for mobile users.
Website Refresh Includes:
- Updating images
- Modifying color scheme
- Updating typography
- Adding new pages
- Changing navigation structure
On the other hand, a website redesign is all about creating a new website. It is a comprehensive process of making a new business website from scratch. The goal of website redesign is to create a website that is user-friendly, mobile-friendly, visually attractive, and easy to navigate.
Website Redesign Involves:
- Creating a layout
- Choosing good fonts
- Selecting colors
- Adding brand-friendly imagery and many more…
Proven Tips to Make Website Mobile Friendly with Website Redesign Strategy
Now you know how important it is to make a website that is friendly for mobile users. Following are some proven tips for creating a mobile-friendly website with a website redesign strategy.
Implement a Mobile-First Approach
A mobile-first approach involves website designing and website development for mobile devices first and then scaling up to larger screens. This approach will make sure that your website is well-optimized for mobile devices. You already know that a mobile phone is a primary means of accessing the internet for many users.
Your website should look good on any device, whether it’s a smartphone, tablet, or desktop computer. Mobile users expect fast loading times and easy navigation, so optimizing your website for mobile performance is crucial.
Define Your Buyer Persona
You know your website is hardly about you. Actually, it is all about your users and buyers. As a service provider, your complete focus should be on providing your users with the best value in the market. Try speaking to them in their language, identifying their problems, and giving them solutions.
So, what are the two things that define your buyer persona? These are user-friendly website designs and content. So, make sure to update your content and make your website mobile friendly with a website redesign strategy.
Optimize Website Speed
Mobile speed optimization is one of the main factors in making your business website mobile-friendly. Here are some tips to optimize website speed:
- Keep the number of HTTP requests as low as possible by reducing the number of files that need to be downloaded.
- Use Content Delivery Network (CDN) as it distributes website content to servers located closer to the user, reducing the load time of the website.
- Enable Caching to improve website speed by storing frequently accessed files.
- Optimize Images as large images slow down website speed.
- Use a lazy loading technique that delays the loading of non-critical elements until they are needed.
- Minimize the number of redirects. Avoiding redirect chains can reduce the website loading time.
- Choose a web host, especially for high-volume websites. It will provide fast servers and reliable uptime.
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Minimize the Menu
Minimizing the menu is an important aspect of making a website mobile-friendly because it helps to simplify the user interface and make navigation easier on smaller screens.
When designing a website for a desktop, there is usually ample screen real estate to display all of the menu items and sub-menus, but on a mobile device, this becomes a challenge due to limited space.
By minimizing the menu, you can prioritize the most important links and reduce clutter on the screen. You can achieve this in several ways, such as by using a hamburger menu. The hamburger menu will collapse the menu items into a single icon that can be further expanded when clicked.
Another approach is to use a dropdown menu. It will allow users to access the sub-menus by clicking on a single menu item.
Use a Standard and Readable Font
Your goal behind website creation must be to provide your mobile users with the best browsing experience. So, always choose a font that is standard and readable.
Using a good font can make a website mobile-friendly in multiple ways:
Consistent across devices – Standard fonts are typically available on all devices and operating systems. Using a standard font ensures that your website looks consistent across different devices and platforms.
Faster load times – Non-standard fonts not available on a user’s device must be downloaded, which can slow down the website’s load time. By using a standard font, you can avoid this issue and ensure that your website loads quickly on mobile devices.
Better accessibility – Standard fonts are typically designed with accessibility in mind, which means they are easier to read for people with visual impairments or dyslexia.
Make Your Location, Phone Number, and Other Contact Information Easily Visible
You know what mobile users expect quick and easy access. If they have to hunt for your contact information, they may become frustrated and move on to another website.
Mobile users may have different needs than desktop users. For example, a mobile user may be looking for a specific product or service, and having contact information readily available can help them quickly get in touch with your business.
When people visit any website on mobile, they are on the go or in a hurry. By providing easily accessible contact information, users can quickly get the information they need and move on to their next task.
Perform Testing on a Regular Basis
Once you start making your website mobile friendly with a website redesign strategy, start testing your website on a regular basis.
Following are some tips that will help you in the testing process:
Test your website on different mobile devices – Test on multiple mobile devices with different screen sizes and resolutions to ensure it looks perfect on all devices.
Use online mobile-friendly tools – There are multiple online tools that test your website’s mobile-friendliness. Use them to give your users the best browsing experience.
Use tools to test loading speed – Use different tools like Google Page Speed Insights or Pingdom to test your website’s loading speed. These tools offer useful recommendations on how to improve mobile loading speed.
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