We know that website optimization for search engine rankings is important to your business, but you also need to have other practices in place if you want to stand out in today’s competitive environment, where everyone is in full swing to improve their branding and customer acquisition efforts.
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Sorry, but SEO isn’t enough! You want to attract the right audience and then convert those visitors into customers. With the right audience, we mean the people who are looking for what you are offering. All this can be done through paid advertising– now, whether you choose paid social media ads like Facebook or paid display ads like Google AdWords or pay-per-click ads (PPC).
In this article, you are going to learn different ways in which SEO and AdWords work together. These ways are sure to lead to promising results. Let’s start with the basics of SEO and PPC.
What is SEO?
Search engine optimization, which is better known as SEO, is an organic process of optimizing a website to get higher rankings in search engine results pages (SERPs). Keep in mind SEO doesn’t include PPC. Keyword research is an important foundation of SEO. So, if you want to rank high on Google, you must ensure that you add keywords to important places on the web page. Important places are:
- Page title
- Meta Description
- Main body
- Alt texts of pictures, etc.
Moreover, to make your website more “search engine friendly,” you need to work on link building, local SEO, and other techniques to get a higher website ranking in SERPs and to attract high-quality organic traffic.
What is Google AdWords?
Google AdWords (or simply Google Ads) is a powerful online advertising service that you can use to target users who actively search for your goods and services. You need to target specific keywords to attract those users, and Google AdWords is the best platform for this.
It allows you to bid on the special keywords on which you want to rank for in Google’s search results and other platforms like YouTube, Google Maps, and Gmail. When a user searches for that keyword, your ad will appear in the top position at the top of the Google search results.
How SEO and AdWords Work Together?
SEO is one of the most important roots of digital marketing that generates organic traffic for websites. Once you do SEO of the website properly, it starts ranking higher in the search results of Google and attracting more visitors to the website. However, two factors carry the utmost importance while doing SEO, i.e., the keyword difficulty level and the amount of competition in the targeted industry.
You have an incredible opportunity to spread your brand voice and increase the number of website visitors by combining SEO with Google AdWords. If any targeted keyword doesn’t rank high, you can use PPC ads to display your ads in the SERPs. Google Ads assures that only those people will see your add who search for products related to your website.
Businesses can also use remarketing and Dynamic Search Adverts to re-target users who have previously visited the site and display ads for products that are not currently accessible on the page.
Moreover, you can use AdWords and any other pay-per-click (PPC) advertising to reach potential customers who cannot find your business through a natural search. For instance, companies can use AdWords to target people who search for keywords related to their business. They can also target people who are searching for terms that have nothing to do with their business if they think they can find people who are most interested in their promotion or products.
SEO and AdWords can work together in another way. Use the data you get from AdWords to improve your SEO strategy. There are many features in AdWords that can help you figure out which keywords are bringing people to your website and which ones could be better. You can use this information to optimize your website for targeted keywords and make content that fits the user’s searches in a better way.
What are the Benefits of Using SEO and AdWords Together?
Using SEO and AdWords together is a highly effective strategy for enhancing the online presence of any business. Both SEO and AdWords provide a large number of advantages for businesses. But by integrating both, your businesses can enjoy even more success in their marketing campaign. Following are the top 3 benefits of using SEO and AdWords together.
Extended Reach
Using SEO and Google AdWords can help extend the reach of your online business. SEO helps optimize content and improve organic rankings in Google’s search engine results. AdWords, on the other hand, allow businesses to exhibit themselves in front of a larger audience and potential target customers at the same time. By joining forces (SEO and AdWords), you can create more high-quality traffic and leads for businesses.
Improved Conversion Rate
SEO and AdWords, if both used together in a deserving way, can improve the conversion rate of your marketing campaigns. Search engine optimization (SEO) increases organic traffic by improving the visibility of your website and content on search engines. This, in turn, leads to more potential customers and more conversions. AdWords can also help directly funnel visitors to your website, which can improve conversion rates and increase business ROI.
Highly Cost-Effective
Lastly, using SEO and AdWords together can help businesses save money on their advertising and marketing budgets. SEO can help improve organic rankings, resulting in more qualified leads. Meanwhile, AdWords allows businesses to only pay when someone clicks on their ads, helping them save money while still generating leads.
Confused? Want successful implementation of SEO and AdWords together? Let us help you!
Now, we hope you know how SEO and AdWords work together. But, if you are still confused, contact Stradigi, which is the best digital marketing agency in Pakistan.
We have optimized over 50,000 digital marketing campaigns. Stradigi is a team of PPC experts, SEO experts, copywriters, and designers operating from Lahore, Pakistan. We have helped different clients from different countries in boosting up their online businesses.
Since 2018, we have increased paid search conversions by more than 385%. Our team has up-to-date knowledge and years of experience in SEO and AdWords. We implement proven SEO & Google Ads Strategies, which maximize conversions, reduce the cost per conversion, and attract the best potential leads which are most likely to make sales. Let us optimize your digital marketing campaigns today!