Does content marketing actually drive sales? Your concern and doubts are valid. But don’t worry. We are here to eradicate all your doubts when it comes to content marketing.
Table of Contents
The answer is yes, content marketing undoubtedly increases sales, pulls in a huge amount of audience and increases the company’s ROI (return on investment). Content marketing is the best marketing strategy that promotes products and gains an audience in online markets. Still, confused about how exactly this strategy provides you with the benefits that it claims it does? Read below!
How Does Content Marketing Drives Sales?
Increases Relevant Traffic
Content marketing has one aim only; increase your sales, and this can only be done through relevant traffic. This strategy ensures that any potential customer who searches for a specific term related to you or a vague term that can lead to you leads them to you in all cases. Some might search for specific terms like ‘Nike running shoes’ or vague terms like ‘running shoes’, but it is due to content marketing that both the search queries lead them to Nike’s page.
Addresses Customer’s Pain Points and Increases Conversions
In order to convert your user to potential customers deal with their pain points and queries in such a way that they are getting exactly what they are looking for. Not only should your content make it very obvious that you understand the pain points of your potential customers, but it should also provide them with the required solution and information about how your company solves the problem for them. This leads to trust-building with the customer and retaining them as permanent customers.
CTA
CTA or call to action is a game changer when it comes to getting more conversions. This is a marketing tactic that forces the customers to act in a way that would increase the probability of sealing the deal. These CTAs can be direct internal links to the company’s purchase pages. The CTAs should be termed in a way that is eye-catching enough to prompt the user to click them or be curious enough to learn more. A few examples of good CTAs are ‘Click to chat!’, ‘Buy now!’ or ‘Learn more!’ Some CTAs like ‘Limited time offer’ or ‘Only 8 products left’ can be used to speed up the conversion rates by convincing them to act right away.
Free Technical SEO Audit
Provides Creative Alternatives
Being innovative and creative in your marketing will grasp the attention of the users and drive them to become a part of your brilliant product sale. The creative alternatives can be videos, tutorials, infographics, Q&As, guest blogs, quizzes, e-books and polls etc. This will give the customer avenues to get the required information about your brand in the way that they seem fit. If they feel more comfortable talking to a representative then they should be able to do so. If they find watching a video about your expertise more convenient, then that should be it. Remember, an efficiently accommodated client is a happy client!
Monitor Results
Your strategy and content will get you customers and might even retain them but how do you become the best company in the market? You incorporate the response of your potential customers and improve your brand. If the feedback or response of your customers show increased interest in a certain product, or disinterest in another, you alter your products to cater to their needs. The products or the services that you offer can be repurposed to keep them relevant.
Regular keyword research can ensure that your content ranks high on the search engine and your products remain updated. This would retain the customers by providing them updated products according to their updated needs and drive sales.
How Long Does It Take to See an Increased Drive
High driving sales sound tempting, we know. But patience and consistency is key. Don’t expect to be a billionaire overnight, but expect to get there surely and slowly in your own time. Despite content marketing’s effectiveness, increased sales would not happen in the blink of an eye. According to expert’s analysis, it takes from six to eight months to see a difference in results.
This is purely because of the fact that Google considers around 250 different factors while choosing a blog for ranking that includes keywords, content quality, links and SEO etc. However, external links can be used to drive audience from other websites to your brand and hence promote sales and reduce the time needed.
Multiply Your Sales with Stradigi!
Getting in touch with the best digital marketing agency in Pakistan; Stradigi. Along with content marketing strategies. Stradigi also provides thoroughly researched SEO services. SEO companies that take your sales seriously are very important to drive your business upstream and toward success. Choose Stradigi now! You are just a click away from an increased influx in your sales. You are certainly at the right place if you want to reach the top of your game with next to no effort.